ANALYSIS OF MODERN TENDENCIES OF SOCIO-PSYCHOLOGICAL RESEARCH OF THE INTERNET
DOI:
https://doi.org/10.32782/psyspu/2025.1.7Keywords:
Internet, socio-psychological research, social perception, group, identity, virtual identityAbstract
The purpose of the article is to determine the strategic vectors of socio-psychological research of the Internet and their theoretical substantiation. It has been determined the theoretical and practical relevance of the declared issues. Special attention has been focused on the need to modernize the socio-psychological research of the Internet in accordance with modern scientific and social realities. It has been established that there is a need to study the psychological characteristics of online communities. It has been substantiated the relevance of creating a theoretical model of the functioning of social groups in the Internet space, which would take into account the motives, goals, peculiarities of the participants' activities, the establishment of group contacts, division into microgroups, the level of cohesion and efficiency of teamwork. The importance of studying intergroup processes in the online environment based on modern socio-psychological theories has been highlighted. The importance of researching intergroup contacts of network groups in politics, education, and professional fields has been described. It has been established that it is expedient to study the formation and manifestations of personal identity in the online space. The relevance of an empirical study of the formation of personal identity on various Internet resources - professional, dating sites, interest groups - has been determined. It has been recorded the need to study the specifics of social perception in the Internet space in accordance with modern social realities. It has been analyzed the expediency of implementing the strategy of social and psychological research of leadership in various social centers of the Internet. It has been emphasized the importance of empirical study of aggression, conflicts, and the spread of hatred in the online environment. The practical aspects of the theoretical analysis have been characterized. Conclusions have been drawn and prospects for further research have been determined.
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