LANGUAGE PORTRAIT OF A TEACHER IN THE ONLINE ENVIRONMENT

Abstract

The article describes the linguistic portrait of a modern teacher based on the texts of scientific and educational network discourse.The relevance of the study is due to the growing role of digital technologies in the field of education and the need to understandthe linguistic changes taking place in professional online communication of teachers.The main attention is focused on the analysis of key trends that shape the language image of a teacher in the network environment.In particular, the phenomenon of Anglicization, which is manifested in the increase in the use of English borrowings, foreign termsand abbreviations in the professional language of teachers, is examined in detail. The peculiarities of the use of feminines are analyzed.The aspect of analyzing the teacher's linguistic portrait based on the peculiarities of naming a person is highlighted, and the tendency to depart from the national tradition – the three-component anthroponymic model (surname, first name, patronymic) in pedagogicalcommunication is noted.The article also focuses on the tendency to simplify the teacher's language in online discourse, which is manifested in the use of short sentences, emotionally colored vocabulary, and elements of conversational style. Attention is paid to the structural features of the titles of publications and posts by teachers in scientific and educational online texts. Characteristic patterns of their construction, use of keywords, emotional vocabulary, and means of attracting the audience's attention have been identified.The results of the study have theoretical significance for linguistics and communication studies, as well as practical value foreducators and developers of online educational platforms. The article contributes to a deeper understanding of language processesoccurring in the modern scientific and educational space and outlines directions for further research in this area.