PSYCHOLOGICAL FACTORS IN THE FORMATION OF COMMUNICATIVE COMPETENCE IN FUTURE TOURISM PROFESSIONALS

Abstract

The article provides a theoretical analysis of the psychological factors influencing the development of communicative competence in future tourism professionals in the context of competence-oriented professional training. The relevance of the study is determined by the growing role of communication in tourism, increasing demands on service quality, customer focus, and the psychological readiness of specialists for professional interaction in conditions of emotional stress and a multicultural environment. Scientific approaches to the interpretation of the concepts of “competence” and “communicative competence” are analyzed, and its psychological content and structural components are outlined: gnostic, conative, and emotional. It is substantiated that the communicative competence of future specialists in the field of tourism is an integral personal characteristic that ensures the effectiveness of interpersonal and professional interaction, psychological adaptation to various communicative situations, and constructive solution of professional tasks. The main psychological factors of communicative competence formation are identified and characterized: cognitive-perceptual (ensures adequate knowledge of communication partners and conscious choice of communication strategies), emotional-regulatory (promotes psychological stability, self-control, and constructive behavior in conditions of increased emotional stress), empathy-value (determines the humanistic orientation of communication, tolerance, and customer focus), and identification-motivation (ensures internal readiness for professional interaction, awareness of professional role, and stable motivation for self-development). Their interconnection and role in ensuring the psychological readiness of future tourism professionals for professional communication are demonstrated. It has been proven that purposeful consideration of these factors in the process of professional training contributes to the formation of a stable communicative position, the development of emotional self-regulation, empathy, tolerance, and awareness of the professional role. The prospects for further research related to the empirical study of psychological factors of communicative competence and the development of psychological and pedagogical technologies for their formation in future tourism specialists are outlined