GIS FOR ECOTOURISM: ENVIRONMENTAL ASSESSMENT, MAPPING, AND EDUCATION

Abstract

The article discusses the possibilities of applying geographic information systems (GIS) in the development of ecological tourism with a focus on three interrelated areas: ecological assessment of territories, mapping of tourist routes, and the formation of ecological awareness in the educational environment. Using the example of modern software products – ArcGIS Pro, QGIS, Google Earth, Google Earth Pro, Google My Maps – their role in creating maps, building multi-layered databases, organizing field research, and monitoring the state of the environment is demonstrated.Special attention is paid to the use of GIS in the process of environmental assessment of natural areas and tourist sites. Thanks to the capabilities of spatial data analysis, it is possible to track anthropogenic load, control the use of natural healing resources, and plan strategies for the sustainable development of recreational areas. It has been shown that the cartographic representation of tourist routes facilitates travel planning and is also an effective tool for increasing the tourist attractiveness of regions.Examples of eco-routes within the Putivl tourist cluster and mapping of the Vorskla River basin confirm the practical significance of using GIS in the tourism sector.At the same time, the article focuses on the educational potential of geoinformation technologies. Their use in the educational process contributes to the acquisition of practical skills by students, the formation of an ecological culture, and an awareness of the importance of preserving the natural environment. In wartime conditions and with limited access to a number of territories, GIS is an effective tool for remote mapping, organizing virtual routes, and research projects. Thus, the introduction of GIS into the field of ecotourism allows for the combination of scientifically based environmental assessment, spatial and cartographic analysis, and educational functions, making this tool extremely relevant for ensuring the sustainable development of tourism in Ukraine.